During this SCADPro, I had the privilege of collaborating with 15 fellow SCAD students to develop an innovative presentation for luxury brands. Selected by one of my mentors as the only Business of Beauty and Fragrance major, I eagerly embraced the opportunity to learn new skills and contribute to a dynamic team. Our focus was on analyzing Gen Z's expectations for the future of luxury companies.

I played a key role in the creative direction, script writing, and co-production of a "teaser" video alongside collaborator Mitch Ritter. This video served to introduce luxury brands to our project's insights and objectives. It included compelling visuals and narratives to highlight key findings about Gen Z's preferences and future trends. Mitch handled the editing and cinematography, ensuring the video was both visually engaging and professionally polished.