I developed a comprehensive campaign titled "A Love Letter: J'ai Embrassé le Soleil" to reintroduce Le Labo's Bergamote 22 fragrance with an entirely new marketing strategy, following the consumer journey from beginning to end. The campaign involved detailed consumer profiling, market trend analysis, and the creation of a multi-channel marketing strategy. Key elements included email marketing, social media engagement, personalized in-store experiences, and loyalty-building tactics, all designed to increase brand awareness, educate consumers, and foster long-term customer relationships.